My next series of articles on marketing is based on the marketing mix (also called the 4 Ps). Entire marketing classes could be spent just going over each of these. I'll be putting a new post up every Thursday on the Marketing Mix.
Firstly, here's a brief video to introduce the concept of the marketing mix (e.g. product, price, place and promotion).
I want to keep these posts short to encourage people to read them. Starting tomorrow I will deal with one one P at a time.
I'll end today with another quick video with Steve Jobs discussing marketing. Well worth the watch.